Scott Mazariegos - Tillamook

I partnered with Tillamook to define and elevate creative standards across their digital ecosystem, spanning web, social, and video. My work focused on bringing cohesion and intentionality to how the brand showed up across platforms - balancing strong UI craftsmanship with clear, authentic storytelling. I designed and refined digital visuals, developed motion graphics and video edits in After Effects and Premiere, and art-directed campaign photography to ensure every touchpoint aligned with Tillamook’s distinct voice and values.

On the social and digital side, I designed and delivered platform-specific creative for Meta, TikTok, and Google Ads while maintaining a consistent visual language across all assets. From iconography to logo treatments, I ensured each execution reinforced a cohesive brand system. By combining creative direction with hands-on design execution, I helped establish a flexible visual framework that supported campaign experimentation while preserving long-term brand clarity and alignment.

I art directed a large-scale e-commerce photoshoot spanning a wide product range - from hats and tote bags to blankets and cheese—establishing a clear approach to digital-first product imagery. I guided the team to design for e-commerce rather than print, prioritizing clarity, detail, and narrative so products felt both immediately shoppable and on-brand. The resulting system became a benchmark for Tillamook’s digital merchandising, informing future campaigns and retail experiences.

Note: Copy shown is illustrative only and was created to demonstrate a three-line content layout.

As part of establishing digital standards, I challenged the existing approach to how packaging was represented online. The photography in use lacked consistency and didn’t scale well for e-commerce or digital merchandising. I recommended transitioning to 3D-rendered packaging assets, enabling sharper, more accurate visuals that held up across web, social, and retail environments. This shift elevated overall brand presentation while creating a flexible, future-proof system that could easily support updates, variations, and new campaigns.